Considering how to present our collections from this day forward as an artist and the creative designer for the brand I have decided that we will not abide by the fashion system of showing months before the collection is ready in the atelier, or even the necessity to have a 6 month interval between each collection. As my creations will have pieces that will go with the season it will be presented in. As an artist that uses fashion as his medium the emergence of a new theme for my creations will appear once I feel that I have presented everything that I have. And a new distinct theme and circumstance have taken over my conscience and it becomes whatzarneshan_161022_0130-640x427 I notice every minute of every hour of every day.

Inspired by Claude Monet’s fascination with Water Lilies and painting over 250 oil paintings of them until his death. I knew I had to follow his art of obsession. I Imagine my creations with every breath and living moment, I envision my woman in her surrounding moving to the sound of her own drums. Then one day my eyes encouter a beautiful subject across a pond, allowing me to forget the past and move forward wandering and studying her art of seduction, it’s features, and its ever growing beauty in my eyes and therefore a new muse and theme arise.